Thanks to the Web 2.0: A Strategy Guide book reader who emailed me and asked when I was going to start my online Web 2.0 Strategy Research Seminar. Today.
Week 1: DIY, Uploaders, Collective User Value
In Chapter One: Users Create Value we point out that "Web 2.0 turbocharges network effects because online users are no longer limited by how many things they can find, see, or download off the Web, but rather by how many things they can do, interact combine, remix, upload, change and customize for themselves..." (p.1).
So, on July 23rd, you should be prepared to share your own answer to:
What's new about Web 2.0 DIY, uploaders and collective user value?
How does DIY and "fail early, often, fast" help explain the web 2.0 cash curve in Figure 1-9 p.33?
Please read and comment on the following endnotes:
7/17- Prosumers and the Third Wave: Compare offline and online DIY business models
7/18- Online DIY and the experience economy: Is today's Web 2.0 world an "experience economy"?
7/21- Uploaders: How major is Kelley's cross-over point? Can we date Web 2.0 from 2005?
7/22- How is DIY, Uploaders, experience economy related to collective user value?
7/23- What are some other examples of Figure 1-9 p. 33?
Regarding 7/18's end note's discussion, I do believe today's Web 2.0 is an experience economy. The term, coined by Macromedia, Rich Internet Applications aptly describes many of today's web experiences. Users are much more savy than in years past and they require a site to be an experience almost like Starbucks is an experience in comparison to yesteryear's coffee shops. At the same time, Pine & Gilmore were right, users want to actively participate in web sites now, which has led to such features as allowing user comments on sites with news stories. Therefore, it is the experience in the fullest sense of the word that web 2.0 provides to users.
Posted by: Justin | July 22, 2008 at 01:18 PM
Loosely paraphrasing the text, Web 2.0 basically allows users to interact in an "up" and "down" manner. Pulling "down" stories, information and other peices of information, while at the same time putting "up" content and information that other users may find relevant. Therefore, I believe that we can date Web 2.0 to circa 2005, if indeed uploads out numbered downloads that year. Web 2.0 was in its infancy at that time; however, by that point users were becoming prosumers rather than strictly consumers of content.
Posted by: Justin | July 22, 2008 at 12:44 PM
There are many similarities between online and offline DIY. Offline DIY is usually done, though, for private consumption such as in the case of a peice of furniture or a toy for one's child. Whereas, online DIY is not only done for private consumption but also for public consumption such as in the case of MySpace.
Posted by: Justin | July 17, 2008 at 06:50 AM