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July 16, 2008



Regarding 7/18's end note's discussion, I do believe today's Web 2.0 is an experience economy. The term, coined by Macromedia, Rich Internet Applications aptly describes many of today's web experiences. Users are much more savy than in years past and they require a site to be an experience almost like Starbucks is an experience in comparison to yesteryear's coffee shops. At the same time, Pine & Gilmore were right, users want to actively participate in web sites now, which has led to such features as allowing user comments on sites with news stories. Therefore, it is the experience in the fullest sense of the word that web 2.0 provides to users.


Loosely paraphrasing the text, Web 2.0 basically allows users to interact in an "up" and "down" manner. Pulling "down" stories, information and other peices of information, while at the same time putting "up" content and information that other users may find relevant. Therefore, I believe that we can date Web 2.0 to circa 2005, if indeed uploads out numbered downloads that year. Web 2.0 was in its infancy at that time; however, by that point users were becoming prosumers rather than strictly consumers of content.


There are many similarities between online and offline DIY. Offline DIY is usually done, though, for private consumption such as in the case of a peice of furniture or a toy for one's child. Whereas, online DIY is not only done for private consumption but also for public consumption such as in the case of MySpace.

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