Amy Shuen Blog

Orchestrating the New Dynamic Capabilities: Collaborative innovation in action

The Web has changed the core economic principles of strategic management and competitive advantage.  Do you know how digital, social media. mobile, transaction cost, network economics has transformed global strategy for Fortune 50 corporations, midmarket companies and startups?  Are your company's leaders savvy about Big Data, win-win open ecosystems, network effects, Web 2.0 business models and the updated eco-version of "stone soup" -- crowdsourcing, crowdfunding, innovation jamming and collaborative consumption?  Examples include Skype, Apple, Google, Amazon, IBM, Cisco, Intuit, Mint, LinkedIn, Flickr, Xing and the Obama 08 mobile campaign.  

Download the IESE Insights article written by Amy Shuen and Sandra Sieber on Slideshare.

Orchestrating the New Dynamic Capabilities:  Collaborative innovation in action

http://www.slideshare.net/amyshuen/collaborative-innovation-iese-paper-25037144

 

Big Data and Social Media

http://www.slideshare.net/amyshuen/shuen-amy-bigdata-talk

Web 2.0 created Big Data--the unstructured flood of user-generated clicks, links, blogs, photos, videos, gps coordinates flowing and multiplying across online, social media, mobile, iPad, digital networks.  This Big Data talk is an introduction for managers of startups, midsized companies and Fortune 500 corporations interested in mining Big Data and understanding the strategic threats and opportunities for business growth.

 

Web 2.0 Strategy and Innovation Syllabus

Chalmers Sweden-Berkeley Summer Program 2013

Instructor:         Professor Amy Shuen

Course venue:   UC Berkeley campus

Field trip:          6/19 Wednesday evening 5:30-9:30pm, Companies: Crowdflower, Mycrowd, etc.

Event location: Rocket Space, 181 Fremont St, San Francisco CA  94105 www.rocket-space.com

Office Hours:    By appointment

 

This workshop introduces you to the economics and business models of successful Web 2.0 companies. 

 

Key Themes and Company Examples           Required Reading and Discussion Questions  

Theme:  Users Create Value Web 2.0 Business Model Analysis Monetization of Crowdsourcing   Companies & Business Models Analyzed: Flickr  Threadless  Kiva  Kickstarter  Explain the following terms: A. UGC-Users Generated Content B. Crowdsourcing C. Crowdfunding D. Monetization & Value Capture

Book Preface and Chapter 1: 1.What is the Web 2.0 cash flow curve and why is it positive? 2.What are 5 online web-based revenue models and examples? 3.Who designs Threadless T-shirts and why? How does this compare to a traditional retailer or manufactured product company? 4. Is Threadless profitable and how do you analyze its profitability? 5. What role does the internet play in Kiva’s success and who does Kiva match together on the web and why? 6. What are the steps in the process of making a $25 loan to a Kiva “entrepreneur” and how is repayment collected and returned?  7. What is the investment risk, what are your criteria for selecting an entrepreneur? 8. What are three key differences between Kickstarter crowdfunding and traditional bootstrapping, venture or angel startup funding? 9.  What are some of the key problems or challenges that Kickstarter-funded projects have encountered? 10. What are ways to apply these concepts to your summer project?

Theme:  5 Network Effects Strategies and Industry Disruption/Transformation 2-sided Market Analysis   Companies & Business Models Analyzed: Google and PlentyofFish Apple i-Pod, iTunes, iPhone, iPad Mint.com and RPU analysis Skillshare and the MVP 1-2pm Explain the following terms: A. Freemium & 2-sided markets B. Positive & negative network effects C. Externalities & public goods D. Business Model Map E.  RPU Analysis E. Minimum viable product

Book Chapter 2 and Chapter 5 1. How does Adwords and Adsense monetize the longtail of paid search keywords? 2. Why do online web-enabled networks “multiply” customers and user value compared to traditional physical goods value-added benefits?  What’s different about the economics of “digital stone soup” from the traditional stone soup? 3. How does Adwords and Adsense bring revenues to both Google & small one-man businesses like PlentyofFish?  What % go to Google and what % to PlentyofFish? 4. How did Apple disrupt the digital music, smartphone and laptop industries?  Fill in Apple’s business model map for digital music.  5. Fill in Android & Google’s business model map in Smartphones 6. How did Mint.com make money?  How do you calculate RPU for a free service? 7. How does Skillshare’s CEO start a company for under $5k.  What is a minimum viable product? 8.  Come up with three Skillshare topics you could teach to your fellow Chalmers students or friends.  Look at the current popular Skillshare topics for ideas. 9.  What are the three biggest customer problems that your project company faces with its current value proposition?  Are any of them solvable with Web 2.0

DesignForPersuasion conference speakers

Originally uploaded by c0ntr3j0ur

BJ Fogg of Stanford and Christel De Maeyer of PlugMedia, Thierry Briers of Belgacom, one of the major sponsors, Amy Shuen of CEIBS and Dan Lockton of Brunel University, London.

Afternoon Panel--Design for Persuasion Conference Brussels, Belgium October 1, 2009

Originally uploaded by c0ntr3j0ur

Great afternoon panel discussion with Amy Shuen, Richard Sedley of cScape, Thierry Briers of Belgacom IDTV and Bart De Waele of Netlash with moderator and conference co-chair Christel De Maeyer on the cool leather hand chair.

Some thought-provoking business questions for Design For Persuasion social media projects:
1. Now that you're convinced, what to do first?
2. How do you measure success?
3. How do you protect your brand while innovating quickly in social media?

Flemish & Belgian Web 2.0 Strategy Resources

iBBT and Amy Shuen press and video resources:

iBBT website http://www.ibbt.be/en/nieuws/web-20-experimentation-should-be-low-risk-and-high-return

iMinds conference website (video of  Amy Shuen keynote speech)

http://events.ibbt.be/iminds/?p=video2009&PHPSESSID=482ddc27910d69a5017cb11647dc9155

REC radiocentrum website (interview of Amy Shuen at iMinds conference by student video journalist): http://www.radiocentrum.be/blogoverzicht/iminds

Belgian Cowboys mention in a blog post and discussion of the INCA innovation awards competition: http://www.belgiancowboys.be/events/815

Data News (interview with journalist Frederic Tibau)  (article document scan)

Belgium--35% off Special Web 2.0 Strategy Book Promotional (UK Shipping)

Special Conference Book Promotional:

If you are interested or involved with Web 2.0 business or have participated in iBBT=sponsored conferences or will be attending the Brussels DesignForPersuasion conference , you can take advantage of a two-week-only Web 2.0:  A Strategy Guide special book promotional being offered by the UK branch of O’Reilly Media.

Use the special promotion code “OR178” to get 35% off the book price and to get the book shipped faster by using the UK shopping cart on www.oreilly.com.

iMinds conference goers—who’s meeting up with Amy Shuen in Brussels Belgium in early October?

Always glad to hear from the folks at Web 2.0 startups in Belgium that I met at the Ghent iMinds conference that was organized by iBBT in the Spring.  I was really impressed by both the companies that won innovation awards as well as the energy and excitement among the many startup companies and entrepreneurs who competed and participated in the conference. A quick summary of my talk was videotaped by a Radiocentrum student videographer. 

If you missed my keynote at the iMinds conference or some of the other outstanding speakers--  take a look at the iBBT conference videos.  There was some interesting press from that meeting as well.  If you’re Flemish-speaking, be sure to check out the mention in the Belgian cowboys and the Data News interview article written by journalist Frederik Tibau.

Join me at the October 1st Design for Persuasion Conference in Brussels Belgium

I'm excited to be invited to speak at the Design for Persuasion conference co-organized by Christel de Maeyer of plugMedia and BJ Fogg of Stanford.  There's some great speakers on the roster, take a look at Christel's blog at www.DesignForPersuasion.com.

 

BJ is the head of the Persuasive Tech Lab at Stanford and has been in the national press—ABC News, etc for his innovative Facebook at Stanford class where his approach got student teams creating viral apps that connected with millions of users, generating ad revenues along with getting funding for several of the top apps.  I was simply amazed at the results of putting together talented CS folks, short innovation feedback loops and an analytical/systematic approach to developing social apps.  http://www.slideshare.net/bjfogg/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps.   This conference is a way to virally distribute this best practices in social media approach to other active entrepreneurial regions like Brussels.  I was fortunate to meet Christel through the Web and high tech community surrounding iBBT, who had a major conference called iMinds in Ghent in April where I keynoted and met many of the exciting startups in the Web 2.0 space. 

 

 

The title of my talk will be:

 

Web 2.0 Strategy:  Doing good while making money

Amy Shuen, CEIBS and formerly of Wharton, Berkeley

Power up your business with Web 2.0 and digital media network effects.  Join the Fortune 50 Million small and medium size companies that successfully leverage and multiply their existing capabilities, social influence, networks and ROI (Return on Investment) through web, mobile and broadband.

You will learn:

·     Why Web 2.0 is all about 10x speed, 10x users, 10x partners and doing it right now.

·     5 sure-fire ways to monetize network effects from your existing user and partner base. 

·     How Web 2.0 consumer-focused business models like Facebook, Twitter, iPhone, Wii morph into collaborative industry-level innovations like Smart Planet, Smart Energy Grid, Smart Health, Gov 2.0 and global micro-lending.

More questions--Inside Web 2.0 executive panel at the Commonwealth Club and Yale Club of Silicon Valley

We didn't have time in 1 hour to cover all the interesting questions from the audience.
So I'll list some of them and post answers from the panelists as I hear back from them.

Voice 2.0:  Can we assume that all the programs and application here will work the same on my iPhone as on my PC?

We are a vertical professional collaboration network that is attractive to professional associations and publications.  What deal structures have you seen between the online Web 2.0 networks and communities and to older legacy/or offline traditional business networks?

Are most web 2.0 economic models based on advertising?  Why not directly sell goods and services?

Web 2.0 and web-based social networking tools are becoming powerful tools for political purposes--Obama fundraising or 23andme personal genetics--via Facebook apps?  Did Facebook anticipate this? What's next?  How could you encourage "worthy" apps like healthcare not just entertainment?

What can big high tech companies learn from pure Web 2.0 startups?

How do you find angel investors?

Please address your views about "data portability" and the importance of giving people access to and control of data about themselves.

If we had more time, as the moderator, I would have loved to have heard our panelists answers to:

What are the main differences you've seen or experienced between Web 1.0 and Web 2.0 companies?

Do you have some advice for the companies that are trying to make the move from Web 1.0 to Web 2.0?

What does the future of the Web look like for you?  In a recent MIT Tech Review, answers ranged from the "death of privacy" to "chips in our brain"?  What do you see--and how will your company play a role?



  

Inside Web 2.0 executive panel at the Commonwealth Club and Yale Club of Silicon Valley

If you were one of the fortunate 100 attendees at the beautifully-appointed Silicon Valley Bank auditorium yesterday, you know the answers to the following questions:

1. What is Web 2.0 and what makes Facebook, Meebo and Jajah,  Web 2.0 “stars” with a business model to be learned from?

2. How do Web 2.0 companies make money?  Exactly what is the business model and revenue stream of Facebook, Meebo and Jajah?  What are the innovative ways that a companies like these can give valuable services away for free and still be profitable?  How do other companies make money off of Web 2.0 platforms?   Do you have to be a pure Web 2.0 company to benefit from Web 2.0 platforms and open solutions? 

3. What one piece of advice would you give to entrepreneurs and companies trying to move to Web 2.0?

if you weren't there, you still have a chance to find out the fascinating answers and insights of Christa Quarles, Managing Director at Thomas Weisel Partners, Josh Elman, Platform Program Manager at Facebook, Seth Sternberg, co-founder and CEO of Meebo.com and Michel Veys, Chief Operating Officer of Jajah.

The hour-long panel discussion will be broadcast on KQED FM 88.5 on an upcoming Friday at 8pm and on KLIV Am, 1590 on an upcoming Thursday at 7pm.  We'll be posting the exact dates shortly.

C.