Amy Shuen Blog

DesignForPersuasion conference speakers

Originally uploaded by c0ntr3j0ur

BJ Fogg of Stanford and Christel De Maeyer of PlugMedia, Thierry Briers of Belgacom, one of the major sponsors, Amy Shuen of CEIBS and Dan Lockton of Brunel University, London.

Afternoon Panel--Design for Persuasion Conference Brussels, Belgium October 1, 2009

Originally uploaded by c0ntr3j0ur

Great afternoon panel discussion with Amy Shuen, Richard Sedley of cScape, Thierry Briers of Belgacom IDTV and Bart De Waele of Netlash with moderator and conference co-chair Christel De Maeyer on the cool leather hand chair.

Some thought-provoking business questions for Design For Persuasion social media projects:
1. Now that you're convinced, what to do first?
2. How do you measure success?
3. How do you protect your brand while innovating quickly in social media?