Great afternoon panel discussion with Amy Shuen, Richard Sedley of cScape, Thierry Briers of Belgacom IDTV and Bart De Waele of Netlash with moderator and conference co-chair Christel De Maeyer on the cool leather hand chair.
Some thought-provoking business questions for Design For Persuasion social media projects: 1. Now that you're convinced, what to do first? 2. How do you measure success? 3. How do you protect your brand while innovating quickly in social media?