I'm excited to be invited to speak at the Design for Persuasion conference co-organized by Christel de Maeyer of plugMedia and BJ Fogg of Stanford. There's some great speakers on the roster, take a look at Christel's blog at www.DesignForPersuasion.com.
BJ is the head of the Persuasive Tech Lab at Stanford and has been in the national press—ABC News, etc for his innovative Facebook at Stanford class where his approach got student teams creating viral apps that connected with millions of users, generating ad revenues along with getting funding for several of the top apps. I was simply amazed at the results of putting together talented CS folks, short innovation feedback loops and an analytical/systematic approach to developing social apps. http://www.slideshare.net/bjfogg/10-million-in-10-weeks-what-stanford-learned-building-facebook-apps. This conference is a way to virally distribute this best practices in social media approach to other active entrepreneurial regions like Brussels. I was fortunate to meet Christel through the Web and high tech community surrounding iBBT, who had a major conference called iMinds in Ghent in April where I keynoted and met many of the exciting startups in the Web 2.0 space.
The title of my talk will be:
Web 2.0 Strategy: Doing good while making money
Amy Shuen, CEIBS and formerly of Wharton, Berkeley
Power up your business with Web 2.0 and digital media network effects. Join the Fortune 50 Million small and medium size companies that successfully leverage and multiply their existing capabilities, social influence, networks and ROI (Return on Investment) through web, mobile and broadband.
You will learn:
· Why Web 2.0 is all about 10x speed, 10x users, 10x partners and doing it right now.
· 5 sure-fire ways to monetize network effects from your existing user and partner base.
· How Web 2.0 consumer-focused business models like Facebook, Twitter, iPhone, Wii morph into collaborative industry-level innovations like Smart Planet, Smart Energy Grid, Smart Health, Gov 2.0 and global micro-lending.