Werner, an IT Manager for a large multinational foods retailer read the following social networking article in the CIO magazine where I'm quoted... http://www.cio.com/article/print/443064.
He emailed the following question, one that is likely shared by other IT managers and CIOs in the enterprise and large corporations right now. (He gave me his permission to post his email and my response).
I found the question both insightful and realistically nuanced--CIOs need to know about the ROI of Web 2.0 strategy and social media AND if it varies in different cultures (national and organizational) AND what metrics will work in global organizations where the payback for one hour+ a month over 10,000 employees (in 10+ different countries) needs to be considered.
Here's the text of the question...in the next post, I'll tell you my answer...
Q: I find it [your comments quoted in the article] very interesting because we are currently discussing the benefit of rolling out Microsoft SharePoint “My Site” and “My Profile” globally.
Now my questions:
Having the IT context in mind, have you ever seen a study or comparison how “social networking” works in different cultures? Do you know a cost/benefit analysis about “social networking” in global business organisation?
My concern is that employees spend a lot of time to maintain their sites and play with the system – but what are the synergy effects in $ on the long end.
Imagine that 10 000 employees spend one hour a month in thee system – a lot of resources! ROI is a critical factor for success in this scenario as soon you support “social networking” with an IT-Platform like SharePoint.
Thanks in advance for your input.